Venturebeat

 

I created this infographic to accompany an article Mozilla's Chief Marketing Officer wrote for VentureBeat.  The infographic illustrates people's likelihood to purchase from brands based off their agreement or disagreement with a company's political views. It highlights that consumers age 26-35 are more likely to purchase from brands they agree with and older generations are less likely to purchase from a brand they disagree with. The article's overall message encourages "conscious consumerism." It furthers Mozilla's goal to reach an audience that cares about their choices.