I’m Carolyn,

A Bay Area native who loves running, art, and the outdoors. I have an insatiable desire to learn, connect with others, and create. My love for languages and foreign cultures has driven me to live in France, the French Caribbean, and Berlin.

For ten years, I worked as a Brand Visual Designer for teams in the U.S. and in Berlin, Germany. This work was wildly creative and collaborative, providing me with a deep knowledge of brand systems and storytelling, yet it only scratched the surface of the emotions and needs of users.

When I began conducting message testing for campaigns in 2017 and listened to users provide their feedback on design concepts, something fell into place. I could hear their thoughts, pain points, and needs firsthand. Through user feedback, not only could I adapt existing work, but could also bring new ideas to the table. These insights helped ground decision-making in user needs, rather than satisfy the gut instinct of a stakeholder.

As a relationship-minded collaborator, I build trust with my peers, clients, and stakeholders through clear communication and accountability. My approach is human-centered; I actively listen, gather insights, and tie my decisions to user needs, delivering thoughtful and impactful design solutions.

“Carolyn brings an amount of warmth, understanding and passion to every room she enters, turning it into a safe space for ideas, opinions and worries.”

— Hanns Segelcke, Sr. Copywriter

“Carolyn is a diverse thinker, highly collaborative and conscientious. She builds trustful relationships and is a fearsome evangelist for the power of design.”

— Tim Murray, Creative Director

“Carolyn is an incredibly effective storyteller who shines light on what really matters to her users. Her ability to communicate clearly and concisely make working with her simple.”

— Dan Vang, User Experience Designer