ABUNDANCE NETWORK

• Lead product strategy and digital experience across member-facing platforms, websites, and internal tools supporting a national network of 300+ elected officials, policy leaders, donors, and civic innovators.

• Own the product roadmap for member engagement tools, partnering with executive leadership to define priorities that improve activation, knowledge sharing, and network participation.

• Led delivery of a unified member portal serving 300+ members, integrating events, resources, AI-powered assistance, and member networking tools; achieved 40% member adoption following launch.

• Lead cross-functional product delivery across engineering, design, marketing, and external partners, driving execution, prioritization, and stakeholder alignment without formal people management.

• Established user research and usability testing programs through interviews, surveys, onboarding studies, and usability testing, translating insights into product roadmap and experience improvements.

• Led digital strategy and end-to-end delivery of three organizational websites, defining information architecture, user journeys, content strategy, and implementation while managing internal stakeholders and external development partners.

• Managed external agencies, contractors, and creative partners while leading digital execution for flagship advocacy, electoral, and web initiatives.

May 2023-Dec 2025

JAEGER STUDIO

• Partnered with startups and mission-driven organizations to define product, brand, and digital experience strategies.

• Led user research, stakeholder workshops, and discovery to shape websites, digital products, and design systems.

• Managed projects from strategy through launch, coordinating freelance designers and developers while collaborating with founders, engineering, and marketing teams.

Jan 2024-Jun 2024

Founding designer of an innovative health tech company enabling affordable access to life-changing mental health therapies, leading product design, user insights, and GTM initiatives.

• Developed user personas (enterprise & provider) through interviews with internal stakeholders to guide product decision-making and marketing messaging

• Gathered insights from therapists while attending the American Counseling Association Annual Conference through user interviews & usability testing. Delivered findings to the team, and implemented recommendations to improve the product

• Lead redesign of provider page on the company website to better showcase value prop to therapists and prescribers and drive provider network applications

• Designed wireframes and high-fidelity prototypes for client and provider-facing EHR flows, leveraging competitor and user insights

May 2023-Dec 2023

ODE PBLLC

• Ensured site consistency and accessibility for CTrees, through site audit and redesigned wireframes

• Enabled policymakers and scientists to predict environmental outcomes of watersheds through the development of a mapping tool prototype for Deloitte & the Washington Department of Fish and Wildlife

• Developed mid-fidelity prototype of methane map tool to measure methane emissions on cities and dumpsites for Rocky Mountain Institute

TARA MIND

• Drove client engagement through the design of executive sales deck for business development leaders of mental health startup

• Improved understanding and desirability of TARA Mind product for potential clients through development of clickable prototype of employee onboarding experience

Nov 2017 – Feb 2023

• Crafted effective onboarding emails for new Firefox account holders, driving newsletter sign-ups, mobile downloads, and product usage

• Utilized user research and web development to launch VPN product in Europe, driving new subscribers and diversifying Mozilla's revenue stream

• Increased mobile downloads of Firefox through ad campaigns & app store redesigns that took the user journey into consideration

• Improved Firefox user retention by educating users about feature benefits through onboarding email designs

• Established brand consistency and improved design team efficiency by developing internal brand guidelines and guidelines for external agencies

• Led creative problem-solving sessions with studio team and developed a "contracting session" to address team working models and improve team health

Sep 2016 – Nov 2017

• Designed and launched over 6 brand events, creating branding for signage, swag, and digital spaces to inform and inspire users about Mozilla’s key attributes of privacy & social responsibility

• Informed the internal Marketing team about Firefox users’ relationship with the Internet through user interviews so they could create content, copy, and activations that better connected with user needs

• Developed design systems for owned channels (blog, podcast, emails) to establish visual consistency and drive brand loyalty

• Managed external agencies, providing creative direction for brand activations, illustration projects, and production work

Mar 2016 – Jul 2016

• Developed environmental designs for Pandora's office space to enhance the employee experience

• Increased user retention through email marketing, branded music channels, and social media

Jan 2015 – Feb 2016

• Illustrated Whiteboard Sessions drawings for in-house performances to deepen Pandora’s relationship with Artists and promote employee satisfaction

• Contributed to ideation phase of brand refresh, providing illustrations and research to inform new logo and design elements

Feb 2013 – Dec 2014

• Designed, edited, and coded web & mobile banners, skins & other ad products to support the Mid-Market Sales team