Pocket Women in Business
2021
Context
Mozilla’s EU Marketing team was tasked with creating a back to work campaign targeting women in business in France, Germany and the UK.
Objective
The campaign sought to catch the attention of women in business, getting them to subscribe to Pocket and use its Save and Collections features.
Metrics
Drive 20K Pocket sign-ups through campaign activations and raise Pocket’s awareness to relevant audiences
Role | Lead Designer
Team | Lead Designer • Designer • FR Copywriter • DE Copywriter • Head of Comms • Product Marketing Manager • Marketing Manager
Duration | 3 weeks
Tools | Figma • Microsoft Word • Adobe Illustrator
Campaign Approach
We partnered with Key Opinion Leader, Tijen Onaran, to represent Pocket and her experience with the product. She created a curated Pocket Collection related to theme "back to work," an editorial piece about why she loved Pocket, and took over Mozilla’s Instagram and Twitter channels during the campaign.
Campaign Toolkit Development
I developed a brand toolkit for the campaign, selecting a set of Pocket colors along with a pattern of shapes that could be applied to the campaign touchpoints. The goal was to create something that felt distinct to the campaign, yet consistent with the Pocket brand.
